Wow! What a year, since the last Casual Furniture Market in Chicago last September.
Looking back, it is a whole lot more comforting now, than when I think back about all the anguish from bad economic news. Remember vividly, when the big boom fell on the world last October. Continuing to totally devastate nearly all of our confidence in our lives as we knew them.
The tune, “Hunkering-Down” — was the melody many of us were humming. The News each day continually fed the paranoia that the sky was falling. All of us knew better, that might be a tad presumptuous.
One thing for sure, I was saying to myself– It was not going to be the casual furniture business that I have come to know, since selling my first set in 1986. Ironically, it was a collection called, Jai Lai, in Nantucket Blue and the next one was Hollywood, in the Papaya finish. That should really date me…
How the world is always changing.
One of my favorite lines I learned this year was;
Only occupied…with the Now and the Next!
That is a quote from the famous producer; Norman Lair. Thinking forward>>>always!
You see; we can not continue doing the same things and expecting different results? Stop smoking our own Dope!
Now, I will share with you what I been occupied with this past year. It has been more of a passion than an occupation. There I was, always searching for the right solutions that ensure the right results for the casual furniture retailers.
It did not take long to see that the right solutions were not in place in the furniture retail industry.
Where they are creating phenomenal results, is with the Internet Marketing Mastermind entrepreneurs, who are utilizing the proven 21st century marketing techniques.
It is no secret that things have changed.
The 20th century media sources, like Yellow Pages and Local Newspaper, do not create the results they once achieved. If any at all? Just imagine this fact; over 120,000,000 (That is 120 MILLIONS) Google furniture related searches were made this past July alone.
Wow! All those potential buyers, searching for information in the world of millions of Website, Blogs & Articles.
This is just a little small fact I have learned. Many more to share with you next week in Chicago. There you will hear about the future Casual Living Magazine article series and the introduction of the Retail Rescue Project.
Double Your Sales in 2009—Guaranteed!
Look for me on the 17th floor at Cast Classics and RockWood Furniture.
See Ya in Chicago!